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Retail Display


Case & Makeup


International makeup artist, Ariane Poole, has a client list that reads like the cast of a Hollywood blockbuster; Rachel Weiss, Catherine Zeta Jones, Elizabeth Hurley and Penelope Cruz are among the hundreds of beautiful, famous faces that have sat in front of the talented Ariane throughout her forty year career.

The culmination of Ariane’s career is a stunning collection of cosmetics designed to enhance the natural beauty of all women…


The makeup equivalent of the capsule wardrobe, this range of sensational products gives the wearer the inner confidence that comes from looking and feeling her best.

We are giving you the unique opportunity to bring some of Ariane’s Hollywood stardust to your salon – to impress both your team and clients – by providing makeup services, retail sales and even conducting exclusive events with Ariane.


The Ariane Poole, Salon Program enables Hair/Beauty Salons and Day Spas to provide professional makeup services (encompassing special events such as weddings, proms, parties etc.) and/or retail the Ariane Poole makeup range that will help you generate additional revenue with increase spend and client loyalty.

  • Retail displays and retail makeup stock
  • Periodic in-salon events for your VIP customers
  • Free in-salon product training

Our program was developed by us working with a number of leading salons including Andrew Collinge, Tim Scott-Wright, Brendan O’Sullivan, Andrew Barton & Charles Worthington!

Why choose the Ariane Poole – Salon Program

1.In-Salon Makeup Events – Ariane and her team will visit your salon and hold a Make Up Masterclass, demonstrating the latest make up trends and showing your clients how to get amazing results from the ap* products in their makeup bag. The perfect way to build client loyalty and introduce a new retail line.
2.Free in-salon product training.
3.Great Makeup Range: designed by and named after our founder Ariane Poole, not available in chain stores.
4.Proven Products & System: some have sold in excess of 100,000 units.


We can train your team to provide professional in-house makeup services and generate additional retail sales.

Salon Retail & Makeup Training Program

Retail the Ariane Poole* Makeup Range

  • Initial Retail Stock and Retail Display
  • Initial FREE half-day product-training program (in salon).
  • FREE online “looks” video program (wedding, proms etc.)

Purchase the Ariane Poole* Makeup Kit

  • Makeup Kit includes Makeup, Tools & Case (to enable your team to be able to provide professionalMakeup services to your clients e.g. Weddings, Proms etc.)
  • FREE online “looks” video program (wedding, proms etc.)

Programs can be customized to suit your salon’s specific needs/requirements.

Makeup Training:

  • For staff who require makeup training, we offer a range of Makeup Training Programs for Beginners & Intermediate – Please ask for details.

Ariane Poole Wholesale Discount:

  • Wholesale discount 40% on all Makeup orders – Min order £100

Ariane Poole MUA Pro – Media Industry Professional Discount Program

  • 35% Discount for Media Industry Professional Makeup Artists

Ariane Poole MUA – Make Up Artist Discount Program

  • 25% Discount for Makeup Artists

Ariane Poole Student – Student Discount Program

  • 20% Discount for Student Makeup Artists

Please note all Trade accounts are reviewed on an annual basis

Here are some helpful links:

Ariane’s Story: https://arianepoole.com/arianes-story

About The Brand: https://arianepoole.com/about-the-brand

Ariane Portfolio: https://arianepoole.com/press-room


Our Makeup is Cruelty Free – NOT Tested on Animals


Training Overview

Makeup Training Program Overview


Welcome – about the program

Chapter One – Tools of the Trade

  • Makeup Kit
  • Hygiene
  • Skin Care

Chapter Two – Face

  • Prime

Chapter Three – Face

  • Foundation

Chapter Four – Face

  • Conceal

Chapter Five – Eyes

  • Brows
  • Eyeshadow
  • Eye Shapes
  • Colour Wheel
  • Eye Colours
  • Eyeliner
  • Mascara
  • False Eyelashes

Chapter Six – Cheeks

  • Blusher
  • Contouring
  • Face Shapes
  • Bronzer

Chapter Seven – Lips

  • Lip Shapes

Bridal & Special Occasion

  • Engaging with the Bride
  • Trial
  • Timing


    • Natural / Country
    • Sun Kissed / Beach
    • Evening / Glamorous
    • Directive
    • Classic / Timeless
    • Red Lips / Natural Eyes
    • Smoky Eyes
    • Mother of the Bride/Groom

How to sell makeup – “The Ariane Poole Way”